Is Same-Day Fulfillment Worth the Hype? | ByExpress Canada

By Martin Vassilev / 7 Aug, 2025

Same-day fulfillment refers to the process where customer orders are picked, packed, and shipped on the same day they are received. As consumer expectations rise and giants like Amazon normalize instant delivery, businesses of all sizes feel pressure to keep up.

But is same-day fulfillment truly worth the operational complexity and cost?

The short answer: It depends on your industry, goals, and execution. The longer answer involves evaluating how same-day fulfillment impacts customer satisfaction, repeat purchases, logistics costs, and long-term scalability.

At ByExpress, we specialize in high-performance fulfillment solutions across Canada, and we’re breaking down whether this logistics trend is just hype—or your next strategic move.

Why Customers Expect Same-Day Fulfillment

Today’s consumers expect fast, frictionless delivery—and the statistics don’t lie:

• Over 56% of online shoppers abandon carts if same-day or next-day delivery isn’t offered.

• Millennials and Gen Z buyers rank delivery speed in their top 3 buying considerations.

• Businesses that offer same-day delivery see 30–50% increases in conversion rates.

If you’re an eCommerce brand or B2B distributor, speed can be a serious differentiator—especially when buyers are ready to click elsewhere.

Key Benefits of Same-Day Fulfillment

1. Competitive Advantage in Saturated Markets

Fast fulfillment isn’t just a perk anymore—it’s a brand promise. Offering same-day delivery can:

• Increase customer satisfaction and retention

• Decrease cart abandonment

• Help your brand stand out in a crowded marketplace

2. Boost in Repeat Purchases and Brand Loyalty

When customers get their products within hours, they’re far more likely to come back for more. Studies show that 72% of consumers associate fast delivery with trustworthiness.

3. Greater Inventory Turnover and Cash Flow

Same-day fulfillment accelerates the supply chain, allowing businesses to move products quickly, reduce holding costs, and optimize cash flow.

Explore how same-day strategies tie into broader warehousing solutions in our post on How to Maximize Warehouse Efficiency and Cut Costs.

The Hidden Costs and Challenges of Same-Day Fulfillment

1. Increased Operational Pressure

From workforce scheduling to rapid order processing, same-day fulfillment requires tight logistics orchestration. If one link breaks, the entire promise fails.

2. Technology and System Demands

You’ll need seamless WMS (Warehouse Management Systems), API integrations, real-time inventory tracking, and more. Without advanced systems, scaling same-day delivery becomes chaotic and expensive.

Explore how we help streamline tech stacks in our insights on Integrating AI in Warehouse Management.

3. Limited Geographic Reach

Unless you have distributed fulfillment centers, your ability to offer true same-day delivery is limited. Regional customers may benefit—but others may still experience standard shipping times.

Is It Right for Every Business?

No. Same-day fulfillment works best when:

• You’re in a competitive vertical like fashion, electronics, health, or food.

• You serve an urban customer base where proximity to warehouse hubs matters.

• You have steady inventory flow and robust backend systems.

But if your products are bulky, low-cost, or have longer delivery expectations, investing heavily in same-day fulfillment may offer diminishing returns.

Same-Day Fulfillment in Canada: The Market Landscape

In Canada, fulfillment demands vary by region and infrastructure. Offering same-day fulfillment in Toronto, Ottawa, or Montreal is more feasible due to population density and transportation hubs.

ByExpress offers tailored fulfillment services in Ottawa and major cities, backed by scalable infrastructure and experienced logistics professionals. See how we support fast-moving businesses in our article on Logistics in Ottawa.

How ByExpress Delivers Same-Day Success

1. Strategic Warehouse Location

We operate from strategic fulfillment hubs across Canada, enabling lightning-fast shipping and scalable storage solutions.

2. Integrated Technology

We integrate your eCommerce platforms (Shopify, WooCommerce, Amazon) with our real-time systems to track, manage, and automate same-day processes.

3. Customized Fulfillment Plans

No two businesses are the same. We offer bespoke solutions that align with your growth stage, order volume, and customer expectations.

Client Example: Turning Speed into Sales

One of our clients, a rising DTC beauty brand, was struggling with slow order processing and poor customer reviews. By switching to our fast fulfillment system, they achieved:

• 40% drop in cart abandonment

• 70% positive growth in repeat orders

• Improved Google review rating from 3.2 to 4.8

This transformation wasn’t hype—it was logistics done right.

ROI of Same-Day Fulfillment: Is It Justified?

To determine the return on investment, businesses must weigh:

• Customer Lifetime Value (CLV): If faster shipping increases loyalty, the cost pays off.

• Average Order Value (AOV): Higher-value orders justify higher fulfillment investment.

• Margins: If margins are slim, absorbing fulfillment costs may eat into profits.

Need help running a cost-benefit analysis? Our post on Exploring the Cost Benefits of a Comprehensive Warehousing Solution breaks it down.

How Same-Day Fulfillment Connects to Broader Supply Chain Strategy

Same-day logistics isn’t a standalone feature—it’s part of a smart, agile supply chain strategy. The ripple effects influence:

• Inventory forecasting

• Warehouse slotting

• Carrier management

• Returns handling

Understand the bigger picture in our guide to Optimizing Your Supply Chain for Global Challenges.

External Perspectives: Industry Insights

• According to Canada Post, same-day delivery is a growing priority for eCommerce consumers.

• The Government of Canada’s Innovation Program encourages faster logistics innovations as part of retail digitization.

• Wikipedia’s Fulfillment Center Page outlines how different fulfillment models impact scalability.

Is It Worth the Hype? Final Verdict

Same-day fulfillment is absolutely worth it—if your business is ready for it. It’s not just about speed; it’s about building trust, boosting retention, and winning the delivery race.

With the right partner like ByExpress, you can access this premium capability without building the infrastructure yourself.

How We Can Help You Implement Same-Day Fulfillment

When you partner with ByExpress, you’re not just outsourcing fulfillment. You’re accessing a full logistics solution:

• Advanced warehouse technology with real-time order syncing

• Custom API integrations tailored to your tech stack

• Scalable fulfillment infrastructure that grows with your business

• Expert support and account management from day one

You focus on growing. We’ll handle the speed, accuracy, and complexity behind the scenes.

Ready to move faster? Contact us today to explore how same-day fulfillment can work for you.

FAQs

1. How fast is same-day fulfillment with ByExpress?

If your order is placed before our cutoff time, it’s picked, packed, and handed off to the carrier within hours—same business day.

2. What industries benefit most from same-day fulfillment?

Retail, fashion, cosmetics, food, health, and consumer electronics see the most value due to high buyer urgency.

3. Does ByExpress integrate with Shopify and Amazon?

Yes, we offer seamless integration with all major eCommerce platforms for real-time syncing and tracking.

4. Is there a minimum order volume required?

We offer flexible plans for startups and scaling brands. No strict minimums—just scalable solutions.

5. How do I get a quote for same-day services?

Visit our Request a Quote page or contact our team directly to get started.